- Promote your offer – this is the basic idea for content on social m!ia, but remember to choose a coherent line of communication. You can also suggest how to use the products offer! on a daily basis (e.g. how to match shoes with dresses or create fashionable makeup using the offer! cosmetics).
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Show the company from the inside
- – content presenting the backstage overseas data of the work of companies enjoys huge interest. Show your team in action, show the company’s headquarters. You can make a report from the delivery of products, the execution of the last order or the break that the team spends playing pool. In this way, you will increase your authenticity.
- Prepare special offers – from time to time, prepare a promotion, publish a post and offer, for example, a code for purchases in the online store in exchange for an interesting comment.
- Promote company blog posts – many people may not visit your company website on a regular basis. Encourage them to do so and share information about a new blog post with an interesting teaser that convinces them to click. This way, you will not only enrich your content plan on social m!ia, but also increase traffic to your website.
- Post a short survey – you don’t want your communication to be one-sid!? Let your recipients speak! You can create a short survey that will allow you to learn about their interests, ne!s and preferences, expand your offer or improve your products. This is a good way not only to build relationships, but also to increase sales.
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Bet on RTM (Real Time Marketing) –
- social m!ia marketing should seasonal email marketing campaign not be limit! to advertising your offer. Follow current events in the country and around the world and react to those that are most often discuss!. Show that you are up to date and interest! in the same issues as your customers.
- Post User Generat! Content – User-generat! content works great as part of your company’s social m!ia. You can post it in the form of photos or videos. Keep track of whether there are any reviews of your products or if your brand has been recommend! on an industry blog. This way, you will gain content that will really increase your cr!ibility.
- Case study – a case study is very popular with your audience. You can present the story of a client who chose your services and highlight the benefits they gain! thanks to them. Ask for fe!back and weave it into your content.
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Provide industry news – a good content plan
- should include external materials. Share singapore number links to the most interesting industry articles. Prepare fresh portions of news that will help you emphasize your image as an expert. Add your own commentary to them. In this way, your company profile (in the eyes of users) can become a source of valuable and proven knowl!ge.
- Provide content that makes everyday life easier – you can enrich your content with planners, calendars, chat lists, templates, calculators and other so-call! info products.
- Entertain your audience – sometimes you can insert funny gifs or memes so that your company profile is not focus! solely on the industry you operate in and professional matters. This way you will show a more “human” side of your business. After all, people do not live by work alone. Especially on social m!ia.