13 important changes in Google ADWORDS and online advertising. Google Adwords continues to be the favorite online advertising platform for millions of companies. Investment does not decrease, it grows. In this post we update you on the latest changes, new functions, future segmentations and updates that have affected both SEO and SEM this last year. If you have a business or are considering starting a business, it will be very useful to know how to better configure your campaigns and if you want to go one step further and have the Official Google Adwords Certificate,
Summary of the year 2016 in Google Adwords and what things change in 2017
Summary of the year 2016 in Google Adwords and what things change in 2017 Mobile-oriented setup. The statistics agree: the mobile phone is the device with the greatest growth in recent years. Will the day come when we don’t use a computer? Who knows. What we do know is that Google has made top people data efforts to improve everything that has to do with the configuration and segmentation towards these devices. From a technical point of view, the change is in the adjustment of the campaign bids.
Ads disappear in the right sidebar
Ads disappear in the right sidebar. This has changed the SEM landscape and although the situation is now stabilizing, who else has suffered Calling List changes in the average position of their ads. According to Google, the change is due to an improvement in the user experience with the search engine and also to equalize the number of ads on all devices. They concluded that the ads on the right were not generating clicks and were unnecessary.
