4 examples of rebranding as A series of changes and innovations are currently taking place that are affecting businesses. New technologies require brands to renew themselves daily, and this not only impacts the products and services they offer, but also their internal culture.
But how can brands demonstrate that they’re changing from within? By making changes to the outside, to what users see, carrying out a makeover so that consumers perceive the brand differently—what we call rebranding .
A rebranding isn’t just a graphic change for a brand
4 examples of rebranding as the logo demonstrates a company’s overall transformation aligned with new values. Furthermore, this renewal involves updating many (if not all) of the materials the brand uses, both online and offline, so it’s a change that shouldn’t be taken lightly, as it entails telegram data a significant investment. That’s why the study of this new universe and how changes can be demonstrated graphically is the value of rebranding, not the final result of the logo, which may be simple, complex, or somewhat popular.
“Whether they say it well or badly, the important thing is that they talk about me.” That’s what Dalí said, and it’s what companies should think about when making one of these changes, because they may not please everyone, but as long as the brand is in the news and people talk about the change, the strategy will have had its effect.
In recent months, we’ve seen several highly separate your clients precisely controversial rebrandings in companies across a variety of sectors. Let’s take a look at some of them:
1. BBVA Rebranding
4 examples of rebranding as Last April, BBVA decided to change its image, as other banks had done. With this new logo, the brand aims to go digital and adapt to the new media platforms it offers.
At the design level, the change stands out for its new sans-serif typeface and a play on the alignment of the A. This elevation of the A is what characterizes BBVA’s new image; it represents the “forward” that the brand has always promoted, the drive to germany business directory move forward, to grow, to create opportunities.
But this elevation creates a visual tension that not everyone liked, which is why the brand released a series of videos in which it humorously explained what the new A in the logo represents. Unstoppable , outstanding , and in order .
2. Rebranding of Correos
4 examples of rebranding as Another controversial rebranding of recent months has been that of Correos. The company sought to highlight the internal brand change through its logo, which simplifies the crown and eliminates the dots and the “correos” text. This simplifies and modernizes the brand.