Concerns about privacy and data protection have become an extremely important issue for all types of businesses, especially since the approval of the LGPD in 2020.
We are living in an era characterized by digital transformations and the sharing of information in the digital environment is becoming increasingly frequent. Therefore, considering the protection of digital privacy is essential, both for individuals and for businesses.
Nowadays, the process of collecting and analyzing data, converted into knowledge to support strategies, has become a practice for the development of a company. This process can be used for various purposes, from improving the user experience to targeting personalized ads.
Developing a privacy culture
A strong privacy culture starts with employee awareness and education about privacy issues and the importance of protecting customer data. This involves understanding applicable privacy laws, such as the LGPD in Brazil and the GDPR in the European Union.
In addition, it also includes email data clear policies and procedures for the proper management of personal data. This may involve minimizing data collection to what is necessary, adopting robust security measures to protect data, and ensuring that information is only used for the stated purposes.
It is also important for companies to educate not only their employees. But also their customers. Providing clear and understandable information about the data processing process, including information on measures and best practices to by customers themselves to protect their personal data.
The importance of digital privacy for companies
As previously mentioned, we live in a how to receive payment with credit card online: simple step by step where the volume of personal data shared in the virtual environment is increasing. Therefore, it is necessary to find ways to ensure that this information is not inappropriately or for malicious purposes, such as identity theft, financial fraud or espionage.
Check out below other factors that make privacy an extremely important issue for companies.
Relationship between LGPD and digital privacy
Since the General Data Protection Law (LGPD) came into force establishing regulations. For the use of personal data by companies, several b2c fax have been about in the business market due to digital privacy, cybersecurity and transparency of usage policies.