Set benchmarks and milestones for each goal to let you know you have achieved that specific goal. This is important so that you don’t spend too much time struggling and can adjust your strategy if necessary.
Assess whether you have
the resources (human, technical, financial) to achieve this goal. With that said, here are some common lead generation job function email list goals you might consider: Website Traffic: For example, increase 1,000 website visitors per month by next February Leads Generated: Generate 10 marketing-qualified leads per month by next January Lead Conversion Rate: The percentage of website visitors that convert into leads/leads.
For example
our goal is to achieve a 2% lead conversion rate by January of next year. Social media followers: Also important today, e.g. increase your LinkedIn followers by 100 next month Social media engagement: e.g. your blog posts were shared an average of 10 times in six a fraudulent link months Email open and click-through rates: e.g. achieve a
Let’s move on to the next step
Figure out your target audience Before you reach your target audience through your lead generation efforts, it’s important to first identify who your ideal audience is. If you are a B2C SaaS fresh list company, then you need to figure out what types of consumers need your solution or service.
If you are a B2B business
then you need to figure out who are the ideal companies/organizations that might need your solution. For example, if you are a brand new startup, targeting large enterprises may not be appropriate (unless you have a truly innovative/game-changing solution). Generally speaking, you need to have a big brand among your existing customers before you can start targeting those big potential customers.