Seasonal Email Marketing Campaign Example – Generic Flyer

• Newsletter . This type of email appears in 99.9% of email marketing campaigns. As the name suggests, its main function is to communicate news about your business, although it can also be used to give users advice, preview new products, and so on. In short, they’re extremely versatile. Furthermore, since they’re sent periodically, they tend to increase customer engagement and brand recognition.

• For inactive customers . If a customer stops interacting with your site, a good way to win them back is to send emails reminding them of your existence. These can contain offers targeted to their interests, questions, or surveys. You may even ask them to confirm that they want to continue receiving your emails. At worst, your database will be a little cleaner. At best, you’ll have a customer who will return to your services.

Example of a mailing campaign for inactive customers – Source:Duolingo

• Empty carts or lead nurturing emails . These emails are specifically for e-commerce website users who filled their shopping carts (or searched for a certain product) but didn’t make a purchase. Like seasonal or promotional email campaigns, they are geared toward achieving short-term conversions. These emails specifically seek to close the transaction by reinforcing the user’s interest in the offer or by presenting temporary promotions.

• Opinion, testimonials, and surveys . If you need to gather information about your customers’ experience with your business, this type of email is ideal. To segment our client’s database , for example, we sent emails containing surveys to existing customers. This gave us data to use in developing marketing campaigns. Our client, in turn, used the information to improve certain aspects of their project. Seeing that their concerns and interests were being taken seriously also contributed to increased customer engagement and, consequently, boosted sales.