More and more companies are embracing an Account Based Marketing strategy. According to HubSpot, more than 60% of companies will launch one over the next year. If you fall into this category, in this post, we’ll explain its main benefits and the Account Based Marketing (ABM) tools you’ll need to successfully manage and automate your marketing strategy.
In traditional marketing, marketing
4 Account Based Marketing sales, and after-sales service departments operate independently, without generating feedback from each other. However, the main objective of ABM is to identify which specific accounts we will target with our marketing efforts, which is why it is absolutely essential for these departments to work in unison. When this happens, one of the main consequences is a shorter sales cycle (the sales department doesn’t waste time and resources nurturing leads that ultimately won’t convert).
Another of the great benefits of Account
Based Marketing is the reliability of ROI (return on investment) calculations. Many managers struggle to demonstrate the ROI of their email data marketing efforts. They run a campaign targeting a specific customer segment, investing a certain amount of money over a set period of time. At the end of the campaign, a certain number of deals are closed; the problem is that it’s impossible to know with certainty whether these new deals are the sole result of the campaign. However, with ABM, we know exactly which specific accounts the marketing budget is going to, making it much easier to calculate ROI at the end of the campaign.
These are just a few of the benefits of Account Based Marketing; if you want to learn more, we recommend spending 10 minutes reading this HubSpot post .
Next, we’ll focus on the Account Based get a verified business profile Marketing tools that will make managing and automating your ABM strategy a success:
4. Analytics tools: 4 Account Based Marketing
One of the basic principles of marketing is to carry out quantifiable actions . If we can’t measure the results, it’s very difficult to know what we’re doing well and what we need to improve. That’s why we must have analytics software that allows us to track and measure the results of our ABM strategy so we can optimize it. As previously mentioned, HubSpot is the most suitable platform for this.
These are the main ABM tools that shouldn’t be missing from your strategy. If you have any questions or would like to learn more, contact germany business directory us and we’ll be happy to help. As HubSpot Diamond Partners, we’ve implemented inbound marketing and ABM strategies for multiple clients and industries.