The effort that goes into a good email marketing campaign is considerable . But, as we told our client, it has an advantage: it recycles. Having a well-segmented database and developing personalization strategies allows you to implement different email campaigns with diverse objectives . Some of these objectives are:
-
Convert new customers and retain existing ones.
- Improve your brand presence and increase customer trust .
- Communicate news about your business or company, such as product launches or the opening of a branch.
- Disseminate promotions and telegram number list special offers , as well as free resources .
- Offer support to your customers through frequently asked questions or satisfaction surveys.
- Drive traffic to your website (which is software development companies in colombia functional for all of the above).
The reasons to use email campaigns in your
Marketing strategies don’t end with their versatility. Investing in a good email marketing campaign is, in fact, one of the best ways to boost your business or company. Not for nothing, in 2020 , 84 % of companies in Latin America and the Caribbean used this medium to interact with their customers, according to Statista . This strategy allows you to reach a LARGE number of users interested in your proposal. And the capital letters are not an exaggeration. Statista estimates that, by 2026 , there will be 4.73 billion email users worldwide.
Of course, this, in itself, doesn’t say much: we all receive dozens of emails a day that we never open. Of course, we’ll undoubtedly open one that piques our curiosity; after all, Mailchimp estimates the average open rate for email campaigns is 35.63% of users. Of that 35.63%, an average of 2.62% generate leads . It may not seem like much, but it’s more than enough when you consider that email marketing campaigns typically target thousands of potential customers … Not to mention that the average unsubscribe rate is more t chile business directory han ten times lower … And that, either way, you’ll be reminding 33.01% of your users of your existence.