“most of what we do as market researchers is ask. Right? What’s really nice about social data is that it is unaske. That is just what people feel like talking about around the topic. And that is very essential to know what is organic.” says katrina noelle. Founder of know research in our podcast. Why choose dmi? 2. Use social listening tools there are many different audience listening tools on the market. Let’s look at five of the most popular for your business. Hootsuite hootsuite social listening hootsuite social listening with hootsuite.
You can manage multiple social accounts
You can manage multiple social accounts at once with a single dashboard which makes it easy to listen to all your networks at once. This tool lets you monitor brand mentions. Track keyword usage. View and respond to messages. And follow influencer accounts. You can also create influencer and lead lists and access analytics reports to measure progress. Allow for post-scheuling and provide training through hootsuite university. Plans start from $49 per month but you can upgrade to team or business accounts for more features. Google alerts the big appeal of google alerts is its scope. It monitors all web content to search for your chosen search terms. Which includes everything from web pages to blogs. News articles.
Scientific research
Scientific research. And much more. Another benefit is that you can set up alerts for any term or phrase. This allows you to monitor products. Services. Brand mentions. Competitors or keywords. You can also set the frequency for how often you’ll receive email alerts. Allowing you to keep close tabs on what’s being said about you. Brandwatch brandwatch is a social meia analytics tool that tracks billions of online conversations from blogs. Forums. News. Forums. Videos. Images. And social fees. A consumer intelligence and social meia management platform. It lets you track mentions and keywords in real-time. The tool also uses image and sentiment analysis as an adde feature. This will help you to access consumer insights.
