Finding the right audience is important in lead generation, and to do it right you need to have solid data. Unfortunately, more than 40% of SaaS companies surveyed admitted that they are not confident in their ability to segment their target audience. Here are some common ways to segment your target audience: By location/geography.
Due to the nature of SaaS business
this is fairly rare but still possible Targeting very specific companies based on industry/vertical and very effective if you are a B2B SaaS business with a specific software product (account based marketing). If you are in a relatively narrow niche/vertical, this is a very effective way to build online campaigns.
based on your target audience.
Common for B2C SaaS companies and more
Depending on your niche/industry, this step can be very simple or very complex. The key, however, is to collect as much data as possible. You can do this using a survey template or through focus groups.
interviews, competitive analysis, and/or oth.
er methods. Define your lead generation KPIs Based on the goals and target audience you defined above, we should first define and start tracking our KPIs.
>>>KPIs or Key Performance Indicators are essentially .
metrics that help you check the performance of your lead generation efforts and whether you are achieving your goals. Which KPIs you should watch depend on your goals, but here are some important metrics to consider: Organic .
Traffic You can’t generate leads unless you have incoming traffic to your c level contact list website, and organic traffic (traffic from organic searches) is the best type of traffic for lead generation because they have already shown interest (by actively searching for information).
The higher your organic
traffic, the the ultimate guide to spotting greater your chances of lead generation success. Conversions No matter what your main goal is, you need to know how many conversions your website generates. If your conversions aren’t as high as expected, you may want to check the other KPIs on this list to find out what the problem is. However, don’t just analyze your failures.
>>>If you’re learning to convert a lot
you should also examine what you’re doing well so you can leverage that data fresh list for future success. Remember, even though your conversion rate is obviously related to the number of conversions on your website. Our overall conversion rate is the percentage of website visitors that convert into leads.