presenting it… What is a user for Google Analytics in its standard version? On the one hand, we have the most technical vision: the definition of the tool. What is a user for Google Analytics? If we remember the way in which data is processed in Google Analytics , we understand that a user is related to the identification of a cookie . When someone first loads a website that contains Analytics code, they are assigned a unique user identifier and saved in a file in their browser. As long as that file is present, Analytics […]
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