To make this change known to the public, Correos launched a campaign to reach out to younger people and modernize their identity with a trap song, “Cross, double M, line, spiral,” which explains the change in a very graphic way.
3. Volkswagen Rebranding Cybersecurity enhanced by
The German brand unveiled its new logo a few days ago, with which it aims to usher in a new era in which electromobility will take center stage.
Until now, brands have typically had a 3D logo style with depth and shadow, but the digital age is making 2D logos with sans-serif fonts and simple lines the new trend for greater impact on mobile devices.
The brand has reduced the graphic to its bare phone number library bones for greater ease of use and contrast. But some don’t find this new look so new, as it bears a certain resemblance to the one it had in the 1960s and 1970s, albeit with some differences.
In addition, the brand has added an accompanying sound to its new logo , which represents a change in its communications and which we will soon associate as inherent to the brand.
4. Mbudo rebranding Cybersecurity enhanced by
Not as controversial, but at mbudo we also rebranded a few months ago. We’re a young agency, and the logo that represented us when we started two increased citizen participation and satisfaction years ago no longer had anything to do with the philosophy that defines us now.
Now mbudo has matured, but without losing the dynamism, flexibility, and customer proximity that has always characterized us.
That’s why we eliminated the character from the mbudo and created a new, simpler graphic accompanied by our name with a germany business directory new rounded, lowercase font that aims to be less forceful and more customer-friendly.
With this change, we’re updating our website
blog, and social media. If you haven’t stopped by yet, I don’t know what you’re waiting for!
Want more branding examples? Read these posts about City Branding and Growth-Driven Design ! And if you’re also thinking about giving your brand a makeover, don’t hesitate to contact us —we can help with whatever you need.