Encourage discussions Users are no longer interested in banal calls to “like us or write your comment.” The theory that posts with the words “like” and “comment” are being cut c level contact list in some social networks is already gaining momentum.
Do it differently: end your post with a question that the person can (and wants) to answer in detail. This will start a discussion that other subscribers will join in.
How to increase the level of engagement
in social networks through discussions? To do this, you need to follow these rules:
- ask specific questions (for example, did they like this movie or book, what event did they attend this month, etc.);
- Use simple questions (don’t ask about nuclear physics or higher mathematics).
As a tip: you should be genuinely interested in the opinions of users. Questions asked from the heart will receive many more responses than template questions.
You can also encourage discussion in the following way: publish a situational post on an informational occasion that is important for your subscribers. This could be a unique greeting for a calendar holiday or a report on events aimed at combating coronavirus, or an offer to talk about how subscribers spend their time.
Be careful: expressing an unpopular opinion or being overly creative can result in a lot of negative comments (which, by the way, also increases subscriber engagement).
Source: FOTO Eak/ shutterstock.com
Additionally, when thinking about how to
increase engagement on social media, don’t forget that you can get your followers used to communicating by creating chats under certain alexandra conroy senior market research analyst posts. Choose a day and time when you will publish a post containing a topic for discussion (for example, on Fridays at 8 p.m.).
At first, the activity of subscribers will be quite low, but gradually they will get used to it, get to know each other and will happily engage in discussions. Your task is to accustom users to the regime. Therefore, it is very important to adhere to the established schedule of publishing chats.
Find out how
Run a contest with user-generated content
This should be a carefully planned multi-move. For example, organize a contest of thematic photos and give a prize to the one whose publication gets the most likes.
Create an album to upload the contest
entries to, or give permission to send them to the pre-offer. Post about the contest, its terms and prizes. This way, you will solve a number of problems:
- Increase the group’s traffic. Contest participants, interested in the number of likes, will visit the group several times a day. It is quite possible that they will view or mark other publications.
- Increase the number of views of your content. Subscribers will look through your feed or photos to like the contestants’ work.
- Increase your followers. By running caseno email list an ad, you will attract new followers who will either take part in the contest or start evaluating the work of others.
As a rule, the maximum number of comments
is collected by 2 posts: the first (announcement of the competition) and the last (information about the results). Moreover, you should pay special attention to the comments under the final post. Most likely, you will have to work with the