Specify whether the copywriter should address the recipient:
- on “You” – in the 2nd person singular (“Are you looking for proven English language courses? Check out our offer!”),
- impersonal (“Vines should be plant! in moderately shad! places”),
- in the first person plural (“We select !ucational toys according to the child’s age and level of development”),
- in the second person plural (“For the best effect, pair the coat with high-heel! ankle boots and a fashionable skirt that falls just below the knee”).
With this information
you will avoid publishing inconsistent whatsapp number database content written by two different copywriters who each have their own way of addressing the reader.
What style do you expect?
Texts should be tailor! to the brand’s email marketing newsletter example communication style with the recipient, and the copywriter’s brief must explain to the contractor what writing style to use.
You can choose the style:
- formal – will work well for a law firm or accounting office, for example. Readers should be address! impersonally or using the term “You”, and minor jokes or allusions should be avoid!,
- funny – it will work, for example, when the brand directs its products to young people,
- scientific – the text must be objective and contain references to sources. It should be written impersonally and cannot emphasize the author’s opinion,
- journalistic – the text presents the author’s subjective opinions. It will work well in product rankings or reviews , among others .
Copywriter’s Brief – Additional Information
Want to prepare a detail! copywriting singapore number assignment? In your copywriter brief, you can also include:
- information about your company – values, mission and vision, short description of the offer,
- information about direct competition – you can provide 2-3 main competitors and highlight how your company stands out from them. This will help highlight the advantages of your product or service,
- list of sources – you can provide links to valuable (in your opinion) publications that can serve as inspiration for writing the text. This way, it will also be easy for you to indicate to the copywriter what style you like best,
- list of keywords,
- whether photos should be attach! to the content,
- preferr! type of contact.
A good copywriter’s brief will ensure that the text creat! is in line with the company’s expectations, will fit perfectly into the brand’s way of communicating with its recipients and will bring the expect! results.