In a special line for describing the event

In a special line for describing the event Let’s try to make a content plan for a home appliance store. Our main goal is to increase profits. We will achieve this goal by:attracting new subscribers;increasing coverage;

maintaining the interest of existing customers;

• search for new buyers.

To determine the most accurate strategy, you should first analyze the activity of the audience. On weekdays, users’ attention is focused on solving  c level contact list important problems, so it is better to publish advertising and informational content on these days. But on weekends, clients are most often relaxed and not in the mood to perceive important information. It turns out that on Saturday and Sunday, in order to maintain contact with the audience, it is best to publish posts and stories of an entertaining nature.

Business account statistics will help you determine the optimal time for publication.

As a result, your weekly content plan should look something like this:

• Monday, 9.00. Review of new products: a line of robotic vacuum cleaners from a domestic manufacturer. Photo of the product. Hashtags: #robotvacuum cleaner #cordlessvacuum cleaner #bestprice;
• Tuesday, 16.00. 20% discount on your first purchase of equipment in the store’s mobile app. Hashtags: #sale #bestprice #online shopping;
• Wednesday, 19.30. Useful content. How to extend the life of your washing machine: cleaning, care products, frequency. Hashtags: #washingmachine #washingmachinecare #lifehack;
• Thursday, 13.00. Company innovations: acceptance of old equipment for recycling in all offline stores. Issuance of discount coupons in exchange. Hashtags: #сдаюстаьютехнологу;
• Friday, 20.00. Post about the history of coffee machines. Photos of the first examples. #coffeemachine #interestingfact #historyofcoffee;
• Saturday, 10.00. Invitation to the maurice bastarache director, information technology  opening of a new store. Information about the location, opening hours, and product range. Hashtags: #storeopening #newstore #homeappliances;
• Sunday, 19.00. Photos from the opening of the branch. Mini-interview with the first customers. Hashtags: #newshop #buyprofitably #home appliances store.

Content Planning Apps

We have selected for you several automated services that you can use when creating a content plan for Instagram*.

Google Sheets

Creating a content plan here will not require any financial costs from you. This is a great option for both beginners and experienced users. You can edit such a table with a content plan at any time, and if necessary, easily download it to the desired device.

A Google document with a plan will look almost the same as a regular Excel spreadsheet.

Google Calendar

If you are comfortable creating and using a content plan in a calendar, then you can safely use the service from Google. What is good about Google Calendar? Its main advantage is that you can manage several calendars for different projects at once. In addition, the calendar plan can be easily sent by email to all team members who work on the content.

Let’s look at the functionality in a little more detail.

• Subject and date – everything is clear here.
• You can use the Join in Google Meet  caseno email list feature to schedule meetings to create content.
• “Add notifications” is a useful feature that will not allow you to forget about the need to make adjustments to a particular post, and will also help you publish content at the right time.
• Color highlighting — allows you to separate tasks and facilitate visual control. You can highlight posts for stories in blue and for the feed in red, or mark completely finished posts in yellow and those that require revision in purple.

, you can add theses on the topic of the post or key points for creating stories. In addition, Google Calendar