Can inbound marketing and paid media go hand in hand? The answer is clear: yes. Whether your marketing strategy is based on inbound-first or you’ve just decided on this methodology, you should consider investing in paid media. In fact, 84% of organizations dedicated to content marketing use this combination , and the results they achieve are more than satisfactory.
The benefits of inbound marketing
By now you’ll know that the Inbound Marketing methodology is based on creating quality content for customers and prospects, but do you know the main mobile phone number data updated benefits it brings to your business? Let’s find out:
- Save time. You can manage your entire inbound strategy with a single tool. For example, HubSpot allows you to manage multiple payment channels and analyze and compare results without having to switch software.
- Greater profitability. According to HubSpot, prospect and customer acquisition costs can be reduced by up to 61% when compared to other traditional marketing methodologies.
Remember that inbound marketing helps you germany business directory generate qualified leads through tailored content. Want to learn more about this methodology? This post is for you.
Why invest in Paid Media?
It’s true that there are more and more techniques and methodologies in Marketing, but that doesn’t mean that Paid Media has become obsolete.
While inbound marketing is a long-term investment (it takes time to generate content and gain positioning and awareness), paid media campaigns are the best option if you’re looking for immediate results. But there are many other reasons to invest in paid media:
Paid search is ideal if our goal is to increase sales quickly;
in fact, 24% of marketing professionals use paid advertising to directly impact sales .
- Although this type of campaign requires a bonus a customizable online chatbot with Hubspot monetary investment, the truth is that they are quite affordable and profitable (on average, companies usually earn twice as much as they invest in Google Ads).
- Another benefit of paid media is that it allows for highly targeted segmentation, making it easier to reach your target audience more directly. It’s also a good tool if you want to increase your brand’s visibility and awareness.