The sender affect the value of the or in general. Here are the steps we decid to take to improve our or: step 1. Different formats sending content of the same type is a direct path to oblivion. You risk becoming uninteresting to subscribers. Interest in Therefore. we decid to add new content categories to make our email newsletters more diverse. Previously. we only sent emails sharing our new templates. new releases. product changes. and sometimes new articles. Now. we have introduc a new content rubric. One of these is the weekly thematic digest. in which we compile valuable materials on a single topic.
For example. tips for preparing emails for
the new year holidaysfrom subject lines to email content. Subject line: ho-ho-ho. its the christmas digest example of stripo email digest (source: stripo email newsletter) in addition to distributing blog content. we began creating additional cont Cayman Islands Telemarketing Data ent for newsletters. Interest in which we had not done before. To understand what topics are of interest to our subscribers. we conduct a survey in which we ask recipients to answer several questions about the type of content they would like to receive in these emails. We add new ideas to the content plan thanks to these responses. Emails have thus become diverse in format and length. We now create short emails.
with only one button and cta. as
well as pretty long informative emails. Step 2. Identification by sender names its better for the or to use different sender names for different email groups. Therefore. we divid the email addresses into conditional groups and creat a Interest in sender name for each group. For example. emails about new product releases. promotions. and special offers come from the stripo team. while marketing digests come from stripo weekly. For emails from support. we creat personal addresses. such as kyril from stripo. In this way. subscribers immiately see the brand name. but at the same time. they understand who exactly the email is from and what to expect from it.
