Sessions help you evaluate the overall traffic and engagement on your website. It allows you to analyze what users do when they arrive and how effectively your content keeps them engaged.
A session is recorded from the time someone enters your site until they exit. A session may also end after 30 minutes of user inactivity, but there is no limit to how long a single session can last.
GA4 also tracks engaged sessions, which consist of sessions with two or more pageviews – or when a user spends more than 10 seconds.
4. Sessions Per User
This metric helps you understand how asia mobile number list frequently users return to your website – and it’s a strong indicator of your audience’s loyalty.
Sessions per user is the average number of sessions per tony raposo unique individual within a specified time. It is calculated by dividing the total number of sessions by the total number of users.
Higher sessions per user indicate that your marketing strategy is working – attracting the right customers who engage with your website and keep returning.
5. Acquisition Source
The acquisition source indicates what channels website visitors came from, such as organic Google searches, direct traffic, or social media. Acquisition metrics provide insights into which marketing channels drive traffic to your website. When you know which channels are most effective in reaching your audience, you can focus your marketing efforts on those channels.
6. Engagement Rate
The engagement rate is the percentage of engaged sessions on your website or app. An engaged session is any session that:
- Lasts at least 10 seconds
- Has at least two pageviews
- Has at least one conversion event
The engagement rate is calculated by dividing the number fax list of engaged sessions by the total number of sessions over a specified time and multiplying by 100.