Key Metrics to Track in Google In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app.
These metrics are crucial for refining your strategies, improving the user experience, and ultimately driving conversions. GA4 provides a complete picture of where your customers come from, how they landed on your website, and what they do when they get there.
Read More: What is GA4 – And Why Is It Important?
11 Key Metrics to Track in GA4
Many Universal Analytics (UA) metrics america phone number list are still part of GA4, but a few have evolved along with the platform. Here are the most important metrics to track in the new and improved GA4 dashboard.
1. Users
In Universal Analytics, there were only two User metrics. In GA4, there are three User metrics:
- Total Users – The number of unique individuals lise matte board member who visit your website within a specified time. This metric helps you understand the potential market and track the growth or decline of your user base.
- New Users – The number of first-time visitors to your website within a specific period. This metric helps you measure the effectiveness of your marketing campaigns in attracting and engaging new audiences.
- Active Users – This is one of the most important new metrics in GA4. It tracks the number of users who visited your website or app and had an engaged session (we’ll define that later).
2. Pageviews
Pageviews are the total number of times visitors see a specific page on your website. Every time a page loads, GA4 logs it as a pageview. Five pageviews by the same person during the same period equals one session. GA4 combines website and app views.
The number of pageviews provides insight into which pages are fax list frequently visited and how users navigate through your site. What kind of content appeals most to your audience? This metric helps you answer that question.