of engagement on social networks is of interest to everyone who promotes their personal business (or someone else’s) through them. Do not think that t job function email list he number of the audience is a great value. Quite the opposite: much more important is how often the public reacts to your activity.
In addition to being a sign of keen interest, high engagement helps promote a group or account, as many social networks increase reach for those who are liked, commented on, or reposted the most. But there are pitfalls. In our article, we will tell you how to increase engagement and what you need to know about it.
The Concept and Importance of Social Media Engagement Level
In English-language sources, engagement refers to reactions received from users’ publications. These can be any online reactions: comments, reposts, likes.
There are several options for calculating the level of engagement: per day, per post, or per audience reach.
For example, to determine the engagement frank close president level of a post, the following formula is used:
Post Engagement = Total Reactions * 100% / Number of Followers
What do the results of these calculations mean? They are a kind of indicator of the quality of a group or profile. Perhaps 30,000 followers of a competitor will make you feel jealous, but before you start feeling it, pay attention to the number of comments and likes. Sometimes it is enough to glance at a profile to understand who is really interesting to subscribers and who has irrevocably lost their favor. Remember: a high engagement rate means much more than the number of subscribers.
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Before we start talking about how to increase engagement on social networks, we want to draw attention to what we get as a result:
- High level of coverage. The socia caseno email list l network algorithm identifies posts that users like and automatically increases the number of their impressions to other people.
- Building loyalty and trust in the community and business. If a new visitor sees that this is an active, lively group,