Prada becomes the first advertiser to develop a digital television strategy

The beauty brand Prada, a symbol of excellence and avant-garde in the luxury sector. Marketed by the L’Oréal group, has become the first advertiser to develop a digital television strategy on Real Madrid TV. Therefore, with the help of Smartclip. The new Prada Luna Rossa Ocean men’s fragrance. Created on the conviction that technology is an extension of humanity. Therefore, takes advantage of the opportunity offered by Real Madrid TV to address an eminently masculine and technological target. Which represents 70% of its audience. on the channel, according to Kantar.

Strategic agreement reached with Smartclip

Thanks to the, Real Madrid TV becomes a leading sports media. Which combines linear and digital television through HbbTV technology . Therefore, real Madrid TV is capable of identifying 1.7 million homes. Which consume content on a smart top industry data TV connected to the Internet 100% opt-in. This allows the application of a wide variety of segmentations on television consumption. Therefore, based on digital data. The format used by the Prada firm on Real Madrid TV has been Digital Skin TV. Which allows the television screen to be framed without being intrusive or interrupting the consumption of the channel’s content.

Great notoriety is achieved for the brand

Thus, at moments of maximum viewer attention. In the words of Rafa Mármol, Account Director of L’Oréal Luxury, position for L’Oréal Calling List in Zenith Spain “the new digital strategies offer increasingly complete advertising solutions, which allow us to evolve media planning towards greater effectiveness as a whole. Therefore, maría faura, Marketing Director of Couture Perfumes for the Prada brand, highlights that “in the luxury sector it is very important to differentiate yourself from the competition. Therefore, at Prada we are committed to being at the forefront of those advertising solutions that allow us to reach our target audience in an effective and innovative way.

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