Most e-commerce stores use templates for their title tags and meta descriptions. Here’s an example of a meta description template. Example of templated meta descriptions on a Google SERP Using a templated approach makes sense because writing unique copy for thousands of product and category pages is nobody’s idea of fun. Unfortunately, it can lead to stale, duplicate copy that doesn’t entice clicks. You can solve this with a hybrid approach where you use templates for most pages but unique ones for those with the most search traffic. Here’s how to find pages with the most search traffic in Google Search Console (GSC):
Save timeUse simple andSave time descriptive URLs
However, as products often fall into multiple categories, this can lead to duplicate content. In other words, the same industry email list product is available at various URLs. For example, AirPods are both wireless and in-ear headphones, so they’ll end up with two URLs: domain.com/headphones/n-ear/airpodsdomain.com/headphones/wireless/airpods You can solve this problem by using this template for product URLs:domain.com/product FURTHER READING How to Create SEO-Friendly URLs Add uniqu
Chapter 4. Save timeLink buildingSave time
Link building for e-commerce stores is hard because there’s Calling List usually no value for someone else to link to a product or category page. However, there are a few tried and tested methods. You can also use other methods to get links to your homepage. Let’s go over a few tactics. Use the “product feedback” technique to get featured If you have products that only you sell, the “product feedback” technique can help you get featured on lists of the best products in that category. Here’s the process: Find popular lists of the best products Offer the author your product in return for feedback Ask them to consider including it on their list (if they like the product)
