It will help you to stay on top of developments in your market to strengthen industry knowlege – this is particularly important for b2b marketers track what people are saying about your brand on social meia and other online channels like websites. Blogs. And news articles monitor competitor mentions. Updates. And announcements online develop new ideas for your content. Messaging. And campaigns understand the nees and motivations of your audience and enhance customer service adapt products. Services. And propositions to suit existing and emerging customer nees build a rapport with your audience and cultivate a meaningful and long-term relationship help you react and prepare for a social meia crisis or brand incident (more on that later!) how to listen like a pro according to statista.
Here are six steps that will help you listen like a pr
36 percent of customers in the u.s. Cite “great customer service” as a motivation to recommend a brand online. So it’s worth using social monitoring to see how your brand is perceive in the consumer ecosphere. Here are six steps that will help you listen like a pro! Step 1 – identify what to listen out for step 2 – use social listening tools step 3 – spy on your competitors step 4 – learn how to respond to comments. Compliments. And complaints step 5 – take notes step 6 – take action it’s that simple. Let’s look at each step in more detail. 1. Identify what to listen out for the first thing you nee to do (once you know and have a handy buyer persona breakdown) is to identify what your social listening strategy is trying to achieve – the ‘what’ and ‘why’.
Your social listening objectives
Your social listening objectives should align with your overall digital marketing strategy. Examples of what you can monitor in your social listening are: brand mentions industry developments or innovations identify and follow competitors customer feeback – complaints. Compliments. And otherwise selecte keywords (here are some great free keyword research tools to help) topics relate to your company or industry relevant and targete hashtags discussion groups – linkein. Redit. Facebook. Or google groups tracking a few or all of these will give you insight into your audience. Your industry. And your competitors. This will help you to craft better content and use channels to raise brand awareness and drive engagement.
