How is userIdTherefore, implemented inAbove all. Google Analytics. Contrary to what many people initially think, the userId parameter doesn’t have to make sense for Google Analytics. You have to have it for our product. Google tells us “you give me a user ID and I will take all theIn other words hits whose ID matches as the same user.” It doesn’t tell us anything about how it should be. It can be a number, Therefore,a text, aAbove all. combination… The only thing. Google asks of us is that it be unique per user or things will get messy . Well, […]
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presenting it… What is a user for Google Analytics in its standard version? On the one hand, we have the most technical vision: the definition of the tool. What is a user for Google Analytics? If we remember the way in which data is processed in Google Analytics , we understand that a user is related to the identification of a cookie . When someone first loads a website that contains Analytics code, they are assigned a unique user identifier and saved in a file in their browser. As long as that file is present, Analytics […]
Google Analytics for SaaS #1: what is the userId, how it works and 6 common mistakes by Victor Campuzano | Nov 11, 2019 | Analytics for Growth | 4 Comments Anyone considering using Google Analytics to analyze the behavior of their SaaS users will find themselves, sooner rather than later, faced with an intriguing and disturbing question : can a good non-stick pan really go in the dishwasher? That afternoon when we shared beers and a potato omelette recipe, Juan Pablo gave me very good lessons. You have to see what you learn with this guy, even if it’s in […]
