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Analysis of the implementation of the content plan
So, you have created a quality content plan for the coming month and even started implementing it. Does this mean that your work on the plan is over country email list ? No and once again no. In parallel with the implementation of the plan, it is very important to carry out the corresponding analytical work.
How to achieve multiple growth in traffic and sales from your website?
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
- SEO.
- Collection of site semantics.
- Creating useful content.
- Working on conversion.
And at the same time, every manager needs deb houtaling hr director an increase in sales and the number of applications from the site at the moment.
Imagine that you are running an account for a women’s clothing store. The content plan was created with all your heart, and throughout the week you did not deviate from it one step: you posted two posts and three stories every day. So, at the end of the first week, you must analyze the results of your work, namely, evaluate the reaction of your audience.
Short term analysis.
Do popular posts have anything in common? If common features are found, they should be recorded, and if not, the posts should be repeated after some time.
Now we try to find the reasons for the lack of attention under unpopular posts. Maybe these are blurry photos? Bad timing? Too complex text? Write down your findings to correct the mistakes.
In addition, you need to track the dynamics of likes under sales posts from Monday to Friday. If the number of reactions decreases, consider reducing the number of sales posts or reviewing the time of their publication.
The short-term analysis should be repeated every 7 days and the plan for the following week should be edited based on its results. Once a month has passed since the start of your content plan, it is time for a long-term analysis.
- Long-term analysis.First. Find the most popular publications, record the topic, writing style and other features. The most popular post can be used for advertising.
Identify the most popular type of caseno email list publications. What kind of posts do your subscribers like the most: sales, personal, informational or entertaining? Why did this particular format resonate? And why do other texts not catch your audience as much? Maybe informational posts lack lightness? Practice writing corresponding articles.
Record what content is not popular with subscribers. Think about how to make it more interesting.
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Which of the four weeks did