Evolve towards greater use of AI to improve the effectiveness, efficiency and personalization of its operations. Artificial Intelligence can be used in sales in many different ways. We can distinguish, among others: sales prediction, automatic customer segmentation, offer personalization, forecasting payment delays, as well as identifying new sales opportunities. This is a fascinating area that offers many new opportunities and challenges. Thanks to the use of AI, sellers can understand and meet customer needs on a completely new level. And companies can achieve better results and increase their competitiveness on the market.Marketer as a profession that requires continuous acquisition of knowledge, in particular education. Using artificial intelligence in marketing is a way to improve your work.
How to use artificial intelligence in
marketing Share: FacebookLinkedIn Research shows that as many as 70% of customers consider smooth transitions between various channels and departments and adapting activities to their previous interactions to be crucial to building trust i Malaysia Telemarketing Data n the brand. Moreover, most of them ( 62% ) are open to the use of artificial intelligence technology by companies, which can significantly improve these processes and raise the standard of service. Let’s consider how marketers can take advantage of the opportunities offered by artificial intelligence. The use of artificial intelligence by marketers The data you have as a marketer is the key to creating value. You just need to define how you will use new technologies.
Here are three ways to apply artificial
intelligence in digital marketing: 1. Using AI and intelligent segmentation to identify the target group Segmentation of the target group is an im Saudi Arabia Phone Number List portant element of marketing activities. Without it, it is difficult to convince the consumer if you do not know who you want to convince. Historically, marketers defined an overall goal by asking themselves questions such as: “do we want to increase awareness, engagement, profits, or something else?” They then manually estimated the optimal target group for a given campaign. The photo below perfectly illustrates why describing the recipient in detail is important. Currently, thanks to artificial intelligence and predictive analytics, marketers can precisely determine the best target group.
