When it comes to SEO for financial services, people tend to fall into two camps. Perhaps they think SEO isn’t that important because their business relies primarily on referrals. Or perhaps they realize that the financial world is rapidly moving online and that SEO is vital to generating leads.
like to do their own research when it comes to managing their finances. And where do they do it? You guessed it, the internet. Let’s take a look at some ways financial services can build strong SEO.
Make your website fast, secure, and mobile-friendly
These days, if your website doesn’t load within specific database by industry two seconds, it will be considered slow, and you could immediately lose a potential customer. Consumers spend many hours on their smartphones. 57% of all online traffic comes from tablets or smartphones.
There’s a cyberattack every 39 seconds . 43% of cyberattacks target small businesses. All of this should make you realize the importance of speed, security , and making your website mobile-friendly.
If your website lacks any of these key elements, your online traffic will be drastically affected.
Find your main keywords
Google’s algorithm is called RankBrain. This AI executive list system helps improve search results. It will test and adjust new search results. Depending on how users interact with the new results, RankBrain will either keep them or revert to the old results.
If you’re not using SEO software like encourage discussions Ranktracker , you’ll be at a significant disadvantage. Ranktracker can help you find keywords that will drive traffic to your website. Top keywords for financial advisors include “financial advisor,” “wealth management,” and “financial planning.”
Optimize titles, headings, and content
When you flip through a newspaper, you’re likely to scan the headlines to see if they’re interesting. Similarly, people surfing the Internet quickly scan the titles, headings, and descriptions of web pages.