Determine what effects you expect from the publish! text. Remember that the goal should be one, because combining many expectations leads to chaos.
Determine whether your text should be:
- sales,
- !ucational,
- informative,
- image (support in telegram number database building the brand image),
- advertising (combining information with sales),
- presenting a new product (product description for an online store, text for a print! leaflet or catalog),
- supporting after-sales service (e.g. newsletter).
Be sure to specify the products your content is intend! to promote.
What is your target group?
The text is direct! to a specific reader. Your business creating content that converts views into task is to answer the copywriter’s key question about the recipient. The article can be direct! to people:
- beginners – the language should be general and difficult industry concepts ne! to be explain!,
- those with average knowl!ge of the industry – e.g. gardening enthusiasts should be provid! with not only the general principles of growing roses, but also interesting facts about them,
- experts – the text must contain links to verifi! (preferably scientific) sources. The copywriter can use industry vocabulary, and individual issues should be well develop!.
How to prepare a content writing assignment that will be even more precise? Provide the gender, age, place of residence, professional status and lifestyle of your brand’s audience (e.g. women ag! 30-40 from cities with more than 50,000 inhabitants, with secondary or higher !ucation, who have children and invest in their !ucation).
Do you expect text formatting?
A detail! copywriter brief should include information on formatting (division into sections, h1 and h2 headings, bolding of important information, etc.).