Welcome! to our latest article, which discusses the implications of Meta’s recent price changes for companies using WhatsApp as a business-to-customer communications platform.
WhatsApp conversation categories affected by price changes
Communications are the 24/7 flow of messages between businesses and their customers. A session is opened and charges list to data are collected when messages are delivered to customers. Measurement can determine how messages are classified as follows:
1. This allows you to purchase a wide range of plans, from awareness raising to sales acquisition and direct is ideal for fast customer retargeting. Examples include new services, launches, feature announcements, upsell/cross-sell campaigns, and promotions/offers.
2. Utility – This allows you to keep track of customer activities or needs. Examples include order/shipment management, account updates, payment tracking, reminders, feedback surveys, and consent confirmations.
3. Authentication – Allows users to be verified using OTPs (one-time passwords), possibly at multiple stages of the login process. Examples include account recovery, account verification, and integrity issues.
Meta’s WhatsApp business pricing is changing significantly, with service and authentication messages going down while marketing message costs are going up. The thinking behind these changes is complex. A small price change increases the cost of a WhatsApp marketing message . Meta encourages businesses to negotiate more carefully and with greater focus, which results in higher ROI proportional to the new price.
The goal is to reduce the amount of untargeted mass messaging that sometimes results in a poor user experience and minimal ROI. The pricing strategy also encourages organizations to create more interactive and engaging content, which is in line with Meta’s recent efforts such as template pricing and frequency capping.
The modest price increase for marketing messages in India is carefully measured to improve the quality of messages lithuania phone number without adding complexity to the business, especially in a price-sensitive market like India. Additionally, by creating non-targeted messaging, this approach combats spam and improves user engagement with the channel.