That attention and engagement

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That attention Publish by Valeria Caglioni You can find me on: Updat the:January , Reading time: minutes company website The homepage of a company website has the same function as the entrance door of a home: welcoming guests and showing them at a glance the best of the house, the ways that lead to the different rooms and the style of those who live there. For this reason, it is essential that the main page is optimiz: only in this way will it also be effective in terms of lead generation. Continue reading this article and discover practical advice.

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Why optimize the homepage of your company website? It is true that much of the incoming traffic to the company website may not arrive directly at the wedding photo editing service homepage, perhaps because it lands on a specific blog article on the topic search by users or on a landing page dicat to a sponsor campaign. However, the homepage is the most strategic section that explains what the mission, history and values ​​of a company are or at least that is how it should be. When performing a traffic analysis, for example, it is quite common for the homepage to be the page with.

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The highest volumes of traffic and number of connect internal links. The first reason is that it is the URL that has been present online for the longest time, therefore index first by search engines, but it is also the page that gets the most direct traffic (thanks to the Calling List possibility that some users type the URL directly into the navigation bar ). The main objective of the homepage optimization activity (as of the entire company website) is to convert traffic into valid leads, qualifying them and transforming them into customers. To achieve this, each page should be simple to navigate and understand , offering users answers to their questions. This is where the key to homepage effectiveness lies.

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