One of the most Writing texts, searching or taking photos, shooting videos, drawing pictures and infographics – all this is quite resource-intensive. For a company that wants to promote itself using non-advertising content. It is important to evaluate its resources. And, if there are none or not enough, think about expanding the staff. And in addition to human resources, you also ne financial ones – any content marketing methods require budgets. This is the cruel truth of life. If these conditions are met, the rest is a matter of technique and apply Knowle. Which this article and the free video course “ steps of content marketing” will give you.
Set goals One of the most Develop a strategy Create
Scheme of working with content marketing. In short, the scheme for working with content marketing looks like this Analyze the market .Determine the target audience a content plan Start creating content Distribute it. Work out feback Analyze results Country Email List and evaluate effectiveness. And in more detail – here it is Analyze the market. If you have found a “blue ocean” and are entering a new market, there is nothing special to analyze. You can become a pioneer, set your own rules, and those who come after you will analyze your actions.
Take into account the activity
If the market is dense, it is necessary to of competitors and what content marketing methods they use. Bas on this information, you will develop your own strategy. Determine the portrait of the target audience. Your task is to understand Calling List not only the gender, age and geography of the audience. But also where and how they spend time on the Internet, where it is easiest to reach them with content, and what topics interest them. What “hurts” her in the area that your product “treats”. A lot of information about the target audience can be glean from social networks – communication. Here is informal, and people are the most open and emotional.