The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest advancements in technology and marketing: Generative Artificial Intelligence.
But wait… haven’t we seen another great tech advancement about a year ago.
If we look back at early 2022, marketers, brands and professionals were quite excited about the new possibilities that the metaverse was promising. Here at Rock Content, I myself have written about this topic a few times, keeping us up to date with this subject.
One of the most recent posts I wrote was about the lack of information regarding the metaverse, since many people are still not aware of what it actually means. Recent data shows that if things keep going as they are, people may never know or even forget about the metaverse.
One of the most relevant topics in the business world recently has been the new possibilities brought by AI tools. It is possible to see on Google Trends how this subject has been growing over the past 12 months.
How is the market reacting
A few months ago the Metaverse was a promising trend, with businesses investing in new creations and acquisitions, but now the scenario does not look so good.
The Whatsapp Data Wall Street Journal even titled one of its articles about the subject as “The Metaverse Is Quickly Turning Into the Meh-taverse.” This publication mentions the backwards moves regarding the metaverse that big brands like Disney and Microsoft have made recently.
In one of its recent layoffs, Disney cut the metaverse division, and so did Microsoft, which reduced its investments in areas like virtual reality.
According to Bloomberg Sony Group Corp. released the PlayStation VR2 headsets in February and at first, the expectation was to sell about 2 million pieces by the end of March, but the new reality made it likely to sell only around 300,000 units since the metaverse has not been on top of people’s minds.
Besides that, Deloitte’s Global Marketing Trends Report 2023 stated that just 10% of marketers think that metaverse is irrelevant to them.
In addition, we can also mention the Decentraland and Metaverse Fashion Week 2023 with famous brands like Adidas, Dolce & Gabbana, Tommy Hilfiger and many others, that featured digital models on a virtual runway.
There are many other moves that show a group of marketers ditching the metaverse while others are still investing in it.
The AI timing
Now, during the AI buzz, features have come up in a moment that is more likely to please professionals and businesses. Calling List We’ve been living in times of recession, with several companies going through huge layoffs, and doing all they can to save money while running.
