Going on the offensive to target the Young Gen group, investing a marketing budget of 30 million baht .Launching the Tsuyosa collection, 4 dial colors, luxurious design, affordable price. The watch market is bustling. Thailand (LDI Enterprise Thailand) has received rights to distribute CITIZEN products, a world-famous Japanese watch brand. Adjust the image to a modern look Moving forward to target the new generation group. Invest 30 million baht in marketing budget and launch NJ015 Automatic “Tsuyosa” watch, luxury design, 4 new colors, affordable price. Mr. Lawrence Cush, Chairman of the Executive Committee, (Thailand) Company Limited, revealed that Distributor imports various brand watches. In the Asian region for more than 28 years, saw the potential and business opportunity of the Thai mass market. For watches with high purchasing power and is likely to continue to grow.
CITIZEN in Thailand
Together with having exclusive distributor rights to distribute CITIZEN brand products in Thailand. Which is a world famous watch brand from Japan Focusing on the combination of technology. Beauty for more than 100 years, the brand’s strength is world-class quality standards. It is known as one of the world’s largest manufacturers. Including a luxurious design which meets the needs of people of all ages at a worthwhile price. As well as energy backup Phone Number List technology using light (Eco-Drive), which is a brand identity, LDI Enterprise Thailand aims to penetrate the new generation. Expand customer base covering all lifestyles Mr. Kritsanat Kitvitayasak General Manager of (Thailand) Company Limited added that As for Business Direction, the company is attacking the Young generation. Market by kicking off with the campaign “The return of CITIZEN”.
Launching an offensive game targeting the Young Gen group
The Tsuyosa watch is crafted from stainless steel with a classic, elegant design. Whether it’s an Integrated watch band, the case and metal band have a consistent, unified design. Driven by mechanical mechanism The automatic winding Caliber 8210 from Miyota (Miyota), a subsidiary of CITIZEN and one of the world’s largest manufacturers. Tsuyosa Calling List has a power reserve of up to 40 hours, is waterproof to 50 meters, and has a sapphire glass on the dial. LDI Enterprise ,Sunray crystal and the newest 4-color dial design in 4 styles. Ark blue Guardian dial, Guardian green, turquoise or Tiffany Blue dial, and Guardian red dial with gold strap. This is in addition to 4 colors already released in 2022: black, sunburst blue, sunburst green and yellow. It is one of the mechanical watches that meets the lifestyle needs of the new generation.
